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Subcreation.
design
Company Logo
Conducted logo research and ideation to produce a company logo & brand that matched the agency's design identity.
Job Context: Internship (Subcreation.design)
Project Output: Brand & Logo
Collaborated With: Lead Product Designer
My Responsibility: Research inspiration for a logo and then create one to be used company wide.
Story: The agency was newly founded and needed a company logo to match the general design identity of the company. The lead designed had a general list of potential avenues to explore and wanted me to run a deeper research ops into narrowing down options which was so successful that I ended up creating the chosen logo and brand to be used.
Problem Statement
Company needed a logo for it's brand. I was tasked with creating mood boards and through research get a general idea of art direction for logo.
Constraints
Was not tasked with creating the logo however I tried my best and one of my attempts was chosen for launch.
Approach
I began by drawing the idea out and then doing research on similar logos. I was told to rely on either unicorn themes for unicorn UX design which the agency specialized in or origami themes for the art and process nature of origami.
Results
I took these themes and found inspiration online and then collided them to create the unique yet minimalist design in the end.
The brand is used for the entire business including their website, social media, and all other branding.
