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Scar Protocol
E-Commerce Website
Design & build a responsive e-commerce website to advertise and sell skincare product.
Job Context: Full-Time Work (RealDrSeattle)
Project Output: Figma Screen Designs, Webflow Website
Collaborated With: UX Copywriter, 3D Designer, SEO Specialist, Project Manager, Social Media Manager
My Responsibility: Design an e-commerce site from scratch to increase product sales.
Story: A plastic surgeon client had been selling scar cream kits in their clinic and wanted to increase sales by selling the kits online.
Problem Statement
The "Scar Protocol" e-commerce website, associated with RealDrSeattle, faced the challenge of establishing its online presence from the ground up to increase product sales. Specializing in selling skincare kits for scar recovery post-op surgery, the project required the creation of a brand-new website. The goal was to design an intuitive and visually appealing e-commerce site, catering to potential customers seeking effective scar recovery solutions.
Constraints
A critical constraint in this project was the need to build the e-commerce site from scratch while ensuring a seamless and secure online shopping experience. The collaboration with various team members, including the 3D designer for product visualization and the social media manager for marketing strategies, required careful coordination to enhance the overall user experience and drive product sales.
USers
The primary users of the inaugural "Scar Protocol" website are individuals seeking skincare kits for scar recovery post-op surgery. Collaboration with a UX copywriter, 3D designer, SEO specialist, project manager, and social media manager was crucial to ensure a comprehensive approach to building the e-commerce site.
Approach
The approach to the "Scar Protocol" website creation involved a meticulous strategy to enhance the online shopping experience. Collaborative sessions with the UX copywriter, 3D designer, SEO specialist, project manager, and social media manager provided insights into content strategy, product visualization, search engine optimization, and marketing strategies. Figma screen designs were crafted to visualize the new design, and Webflow was chosen as the platform for its e-commerce capabilities. The responsibility included designing an intuitive and visually appealing interface that encourages product discovery and drives sales.
Results
ScarProtocol.com
The "Scar Protocol" website creation project successfully established an e-commerce platform, providing a user-friendly and visually engaging site. Figma screen designs provided a detailed blueprint for the site design, and Webflow facilitated the creation of a dynamic e-commerce website. The collaboration with various team members contributed to a comprehensive approach, addressing both the aesthetic and functional aspects of the site. The result is a contemporary online shopping experience for "Scar Protocol," designed to increase product sales and provide individuals with an accessible and effective solution for scar recovery post-op surgery.
