Delivering Seamless Digital Journeys via Intuitive Design Excellence.
Realdrseattle
Company Website
Design a responsive company website for the healthcare marketing agency.
Job Context: Full-Time Work (RealDrSeattle)
Project Output: Figma Screen Designs, Webflow Website
Collaborated With: UX Copywriter, SEO Specialist, Project Manager, Backend Programmer
My Responsibility: Create marketing agency website to show off our client projects and testimonies. Ran ongoing management of the site and all content updates.
Story: The healthcare marketing agency needed a client facing website to gain more future clients by showing off previous projects. The main goal was to show the uniquely modern and high end design capabilities that we offered within an industry that far and wide remains behind in modern design practices.
Problem Statement
RealDrSeattle, a healthcare marketing agency, faced the challenge of establishing its online presence with a website redesign. The goal was to create a client-facing platform that not only showcased the agency's modern design capabilities but also conveyed its uniquely high-end expertise. In an industry where modern design practices are not widespread, the challenge was to set RealDrSeattle apart and attract future clients through a visually impressive and user-friendly website that replaced it's outdated predecessor.
Old Website
Constraints
Time was a significant constraint in the project, requiring a quick turnaround to present RealDrSeattle as a modern and innovative agency and replace the nonfunctional current website. The site needed to balance modern aesthetics with the professional and authoritative image expected in the healthcare industry. The collaboration with a backend programmer added a technical layer, necessitating seamless integration for content management and updates.
Users
The primary users of the RealDrSeattle website are potential healthcare clients looking for healthcare marketing services.
Additionally, the UX copywriter, SEO specialist, project manager, and backend programmer played crucial roles in collaborating to ensure the success of the project.
Approach
The approach to the RealDrSeattle website redesign involved a comprehensive strategy to showcase the agency's design capabilities as well as our past succesful projects. Collaborative sessions with the UX copywriter, SEO specialist, project manager, and backend programmer provided insights into the content strategy, search engine optimization, and technical requirements. A design analysis was performed on the previous site to highlight errors and areas that required focus & improvement. Figma was utilized to create detailed screen designs, ensuring a visually compelling representation of the agency's work. The Webflow platform was chosen for its flexibility, animation capabilities, and in-depth dev tools, allowing for the creation of a dynamic and visually appealing website. Ongoing management of the site included regular content updates to keep the portfolio and testimonies current by implementing a CMS for the UX copywriter to edit themself.
Results
RealDrSeattle.com
The RealDrSeattle website creation project successfully established the agency's online presence, showcasing its modern design capabilities within the healthcare industry. Figma screen designs provided a detailed blueprint for the website's aesthetic, and Webflow facilitated the creation of a visually impressive and user-friendly platform. The collaboration with the UX copywriter, SEO specialist, project manager, and backend programmer ensured a holistic approach, addressing content strategy, search engine optimization, and technical functionality. The website now stands as a testament to RealDrSeattle's commitment to innovation in an industry where modern design practices are not yet widely adopted, attracting future clients through a visually stunning and informative online presence.
