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Ferulic Acid
E-Commerce Website
Design & build a responsive e-commerce website to advertise and sell skincare product.
Job Context: Full-Time Work (RealDrSeattle)
Project Output: Figma Screen Designs, Webflow Website, Amazon Store
Collaborated With: UX Copywriter, 3D Designer, SEO Specialist, Project Manager, Social Media Manager, Product Reviewers
My Responsibility: Design an e-commerce site from scratch to increase product sales.
Story: A plastic surgeon client had been selling ferulic acid skincare product in their clinic and wanted to increase sales by selling it online.
Problem Statement
The "Ferulic Acid" e-commerce website, client of RealDrSeattle, embarked on the challenge of establishing its online presence to boost sales for a skincare product. Specializing in selling ferulic acid skincare, the project required the creation of a brand-new website. The primary objective was to design an engaging and user-friendly e-commerce platform to expand the availability of the product and increase online sales.
Users
The primary users of the inaugural "Ferulic Acid" website are individuals seeking skincare products, particularly the ferulic acid line. Collaboration with a UX copywriter, 3D designer, SEO specialist, project manager, social media manager, and product reviewers was vital to ensure a comprehensive approach to building the e-commerce site.
Constraints
A critical constraint in this project was the need to build the e-commerce site from scratch while ensuring a seamless and secure online shopping experience. The collaboration with various team members, including the 3D designer for product visualization, the social media manager for marketing strategies, and product reviewers for authentic testimonials, required careful coordination to enhance the overall user experience and drive product sales.
Approach
Collaborative sessions with the UX copywriter, 3D designer, SEO specialist, project manager, social media manager, and product reviewers provided insights into content strategy, product visualization, search engine optimization, and marketing strategies. Figma screen designs were crafted to visualize the new design, and Webflow was chosen as the platform for its e-commerce capabilities. Additionally, an Amazon store was set up to broaden the product's reach and online presence. The responsibility included designing an intuitive and visually appealing interface that encourages product discovery and drives sales.
Results
FerulicAcidSerum.com
The project successfully established an e-commerce platform and an Amazon store, providing a user-friendly and visually engaging experience for customers. Figma screen designs provided a detailed blueprint for the new design, and Webflow facilitated the creation of a dynamic e-commerce website. The collaboration with various team members, including product reviewers, contributed to a comprehensive approach, addressing both the aesthetic and functional aspects of the site. The result is a contemporary online shopping experience for "Ferulic Acid," designed to increase product sales and make the skincare product readily accessible to a broader audience.
